Service Stands Out for Food Truck Owner

July 25, 2023

Sophia Ellis has always been passionate about making Jamaican food. That’s why she decided, in April of 2020, to start cooking and selling her dishes out of her home kitchen in Seattle, Washington. After a very successful first year, she wanted Just Like Home Jamaican Kitchen to have its first food truck.

Need for Capital

Business was booming for Sophia and her food truck. So much so, she quickly realized she needed more space to serve her customers faster. After saving up enough money, she purchased a second, larger truck to replace her original truck. Once she began cooking out of the new truck, she discovered most of the equipment was from overseas, making replacement pieces nearly impossible to find. To avoid any potential issues in the future, she made the business decision to replace all the cooking equipment at one time. It was then Sophia knew she was going to need additional capital.

Why Forward

Sophia researched a couple of different options to get working capital and decided Forward Financing would be best for her business. She chose Forward because of the fair rates and the peace of mind knowing her payments could be reduced if revenue fluctuated.

After she re-outfitted her truck, she hit an unexpected delay waiting to get approval from the Health Department. That delay required that she temporarily cook out of her kitchen once again, and only for her most loyal customers, which led to a decrease in her revenue. Sophia reached out to her Forward rep for payment relief and was able to have her weekly payments reduced accordingly. This flexibility was a huge help in keeping her business open and running.

During this process Sophia also found a lot of support in Forward’s customer service. When she wanted to give up, her rep helped her maintain a positive attitude and stay focused on her long term goal. Knowing her rep cared so much about her business was an unexpected highlight of working with Forward.

As Sophia gets her food truck up and running once again, she is grateful for Forward. And if she ever needs additional working capital, she knows exactly where to go.

Interested in learning more about how Forward can help your business? Check out our product or submit your application today. Still have questions? Give us a call at 888-244-9099 or email us at info@forwardfinancing.com, our team is available Monday through Friday from 9 AM to 6 PM EST.